H&M Group recognises that single-use packaging, whether plastics or paper, currently exerts an impact on ecosystems at the resource extraction point, during production and in the disposal. Addressing this requires a holistic approach and includes changes in packaging use, sourcing, production and end-of-product-use management to support the shift away from single-use plastics and enable the conservation of ancient and endangered forests concurrently.
Therefore, we proudly support our partner Canopy’s Pack4Good Initiative, and commit to:
• Ensure the paper-based packaging we use does not include fibre sourced from Ancient and Endangered Forests by the end of 2022.
• Prioritise innovative packaging design to reduce overall material needs.
• Give preference to paper-based packaging with high-recycled content, specifically post-consumer waste content.
• Source forest fibre from forests certified under the Forest Stewardship Council (FSC) system, including any plantation fibre, when recycled fibre and agricultural residue fibre is unattainable.
For a full list of commitments, please see our company statement.
For more information on the Pack4Good initiative, please visit Canopy.