News article

H&M Group commits to Canopy’s Pack4Good

H&M Group recognises that single-use packaging, whether plastics or paper, currently exerts an impact on ecosystems at the resource extraction point, during production, and in the disposal. That's why we have committed to Canopy's initiative Pack4Good.

30 Sep, 2019

H&M Group recognises that single-use packaging, whether plastics or paper, currently exerts an impact on ecosystems at the resource extraction point, during production and in the disposal. Addressing this requires a holistic approach and includes changes in packaging use, sourcing, production and end-of-product-use management to support the shift away from single-use plastics and enable the conservation of ancient and endangered forests concurrently.

Therefore, we proudly support our partner Canopy’s Pack4Good Initiative, and commit to:

• Ensure the paper-based packaging we use does not include fibre sourced from Ancient and Endangered Forests by the end of 2022.
• Prioritise innovative packaging design to reduce overall material needs.
• Give preference to paper-based packaging with high-recycled content, specifically post-consumer waste content.
• Source forest fibre from forests certified under the Forest Stewardship Council (FSC) system, including any plantation fibre, when recycled fibre and agricultural residue fibre is unattainable.

For a full list of commitments, please see our company statement

For more information on the Pack4Good initiative, please visit Canopy

 

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