News Article

Singular Society moves beyond successful soft launch phase and opens for all

H&M Group’s newest Business Venture Singular Society, launched in autumn 2020, has left the soft launch phase and is now available for everyone to join.

With its subscription-based business model Singular Society is offering members a carefully curated assortment of high-quality, responsibly made home and wardrobe essentials. Always with a timeless design, responsible production and quality that stand the test of times – at the price of what it costs to make.

During its soft launch phase, Singular Society has had a waiting list in place and new members have been accepted gradually based on when they signed up.

Our mission is to democratize premium quality without traditional markups, and in this way enable responsible consumption to a wider audience. We are therefore happy to now be able to welcome everyone who wants to join and look forward to continuously develop and expand the assortment to cater to the needs and preferences of our new, as well as existing, members.

Daniel Herrmann, Managing Director Singular Society

Singular Society is currently shipping to the EU. Please visit the flagship store at Gamla Brogatan 28 in Stockholm, Sweden, or check out for assortment, prices and information about subscription plans.

Singular Society, together with Afound, Itsapark, Treadler and partly-owned Sellpy forms H&M Group’s newly established Business Venture unit, where new business models, ventures and partnerships are developed to contribute to sustainable growth.