News Article

Sellpy expands into two new markets

The second-hand platform Sellpy is taking the next step on its international journey by expanding into two new markets – the Netherlands and Austria.

“We see a steady growth in demand for sustainable consumption, where second-hand is a great option. Every garment bought pre-owned saves resources for our planet. It’s therefore very exciting that we continue to grow and empower more customers in Europe to live circular”

Michael Arnör, CEO of Sellpy.

Sustainable consumption is an integral part of H&M Group’s sustainability work in order to reduce the environmental impact of the entire textile industry. H&M Group wants to make the best possible use of limited resources and to keep garments in circulation for as long as possible. The transition from a linear to a circular use of textiles is an important goal in working towards a more sustainable fashion industry. Investments in new business models in the areas of rental, repair and re-commerce play a vital role in this respect. Through its investment arm H&M CO:LAB, the H&M Group has been investing in Sellpy since 2015.

“We’re excited about Sellpy’s continued international expansion which we support with our investment and strategic partnership. We truly believe in the entrepreneurs and team behind Sellpy and their unique circular business model, which perfectly aligns with our vision to become fully circular”.

Nanna Andersen, Head of CO:LAB H&M Group

Sellpy is the largest online shop and sales service for second-hand items in Sweden. In June 2020 the platform launched in Germany, and for the launch in the Netherlands and Austria, Sellpy has teamed up with H&M Austria and H&M Netherlands to make shopping second-hand even easier.