News article

New Business Venture Singular Society explores membership-based model

Singular Society is a newly launched brand that gives members access to uncompromised life essentials at the price of what they cost to make. The brand is built around a subscription-based retail model, where products are being offered as a service towards the members, rather than as a source of income.

Singular Society is initially offering a carefully curated assortment of high-quality, responsibly made products for the home and wardrobe essentials. The intention is to expand the assortment with new categories over time, to fulfil the needs and preferences of the brand’s members. Always with a timeless design, responsible production and quality that stand the test of times. At the price of what it costs to make.

H&M Group is constantly exploring new ways of helping people discover and get inspired by fashion and design and is very happy to introduce Singular Society. With its new and innovative business model the brand enables members to buy exclusively made life essentials to feel good about. Singular Society is in a soft launch and new members will be accepted gradually, although looking forward to accepting everyone who wants to sign up as soon as possible.

Read more about Singular Society and how to sign up, and visit the showroom/store at Gamla Brogatan 28 in Stockholm, Sweden, to get the full experience.