Joint action with WWF
United in a common vision for better availability and quality of freshwater, H&M Group initiated a long-term partnership with WWF in 2011. Our goal is to become a leading water steward within the fashion industry and with the help of WWF, we have developed a 5-step water stewardship strategy to make it happen.
- Water awareness: boost understanding at H&M group, at suppliers’ factories and among customers of global water challenges and their dependence on freshwater
- Knowledge of impact: assess footprint and risk in our stores, warehouses and suppliers’ factories
- Internal action: improve the use of water and reduce pollution within our operations and suppliers’ factories
- Stakeholder engagement: work with companies, governments, and NGOs to address water issues in their focus regions
- Influence governments: engage with public policymakers to manage water basins in a sustainable way
“Transforming the textile industry’s water management to reduce pollution is a critical part of WWF’s work to conserve freshwater resources. Our global partnership with H&M has led the way by improving H&M Group’s water management and encouraging other companies, NGOs and policymakers to collectively engage on water issues on a global level.”
Stuart Orr, Leader Freshwater Practice, WWF International
”When H&M and WWF are working together, we can create more impact. Our aim is to make a change and be a leading example for the whole industry.”
Cecilia Brännsten, Head of Environmental Sustainability, H&M Group.
Some results from our work with WWF:
- Water and chemical management standards were improved at over 500 suppliers in our supply chain.
- Our cleaner production program has trained over 2,500 workers in production countries such as China, India and Indonesia.
- In China, the partnership supported a project to encourage farmers to use less agro-chemicals to help restore the health of the Yangtze river and help save the critically endangered finless porpoise.