Press release

SINGAPORE BECOMES NEW H&M-MARKET

H & M Hennes & Mauritz AB takes the first step into South East Asia by opening a store at the best business location on Orchard Road in Singapore’s most central shopping area.

The store will be located in Orchard Building, Singapore, and will have a sales area of approximately 3,000 square metres. The store is planned to open during the autumn of 2011.

– We look forward to opening our first store in South East Asia. There is great potential for expansion in this highly populated and fashion conscious region, and Orchard Road in Singapore is the perfect first step for this, says Karl-Johan Persson, CEO at H&M.

Contact persons:
Kristina Stenvinkel
Head of Communications
Telephone: +46-8-7963908
E-mail: stenvinkel@hm.com

Nils Vinge
Head of IR
Telephone: +46-8-7965250
E-mail: nils.vinge@hm.com

Press pictures and background information for editorial use can be down loaded from www.hm.com

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden’s Securities Market Act. It was released for publication at 08:00(CET) on 22/11/2010.