Press release

Cool, cute and fun kids’ clothes for autumn at H&M

For autumn, children’s clothes at H&M are snug, cool, cute and fun, featuring lots of details, patterns and prints. Bright colours mix with pastels or earthy tones, and sporty classics team up with pretty pieces. The collection also includes easy-to-wear jeans in a variety of great up-to-the-minute designs, as well as sweaters with turtlenecks, hoods or detachable shirt collars and cuffs. T-shirts of all kinds are made of soft, durable materials. And, as the temperature goes down, jackets with detachable sleeves and fleece linings; knitted jerseys; and mittens and hats with sports- or folklore-inspired patterns enter the picture.

Children’s clothes at H&M must look and feel really good, but even more importantly, they must be 100 per cent safe. All items are thoroughly tested before reaching the stores and our youngest customers.

Press pictures can be downloaded at www.hm.com.

For more information please contact:
Annacarin Björne, telephone: + 46 8 796 57 57
E-mail: annacarin.bjorne@hm.com.