H&M in a unique collaboration with Morris & Co
This autumn, H&M is collaborating with Morris & Co, the quintessentially British interiors brand founded in 1861 by William Morris, one of the most influential designers of the Arts & Crafts Movement. The collection features some of the most recognized archival prints in romantic yet tailored designs and will be available in store as well as online, from October 4.
Sourced from its vast archive, the Morris & Co prints used throughout the collection are some of the most iconic often seen on wallpaper and interior textiles. The collection includes a wide range of strong tailored coats, jackets and trousers, romantic dresses and blouses, cosy knits and coordinating separates. Silhouettes are longer yet lean, with wool blends, velvet and fluid fabrics, and details such as tie-necks, voluminous sleeves, knife pleats and ruffles.
“The Morris & Co prints are some of the most recognised and loved around the world, while William Morris is not only synonymous with the Arts and Crafts movement, but also a strong advocate of beautiful design. We’re thrilled to be collaborating on a collection with this iconic British brand and to be able to share these designs with our customers.”
Pernilla Wohlfahrt, H&M’s Design Director.
The iconic Morris & Co prints used in the collection include Love is Enough, a tribute to William Morris many skills as a writer, poet and typographer as well as Lily Leaf and Marigold’s all-over prints, while the flower heads of Pimpernel originated as a wallpaper print and hung in Morris’ own dining room at Kelmscott House. Woodford Plaid is a contemporary version of a traditional tartan and similarly, The Brook is a print created in 2015 but inspired by medieval tapestries. Originally block-printed onto cotton, Snakeshead was one of Morris’ favourite chintzes and illustrates his skill of combining the dramatic with the delicate.
“As custodians of William Morris’ original company we keep his legacy alive today through the creation of beautifully crafted fabric and wallpaper collections inspired by our archive and all aspects of his work. This collaboration enables us to show the relevance of Morris’ iconic patterns today and we are delighted to work with H&M and to bring these designs to a new audience within the fashion world.” says Claire Vallis, Creative Director of Morris & Co.
For images of the Morris & Co x H&M collection please visit our H&M Image Gallery.