Makeup in nature’s colours at H&M this autumn

‘The light is particularly beautiful during autumn. Skin tones look warmer, just like nature’s own colour palette that has inspired one of this season’s makeup lines. It’s romantic and a little melancholic with a fresh outdoor feeling,’ says H&M’s head of design Margareta van den Bosch.

Eyes are shaded with a combination of taupe/burnt yellow/powder pink eye shadows or with olive green/petrol blue/light green. Brown or grey eye pencil accentuates the eyes, as does brown or black mascara. Lips are moistened with transparent soft rose or light red lip gloss, and shimmer pearls in powder-pink and pastel pink are brushed on for a fresh and healthy look.

H&M produces its own make-up and skincare products; by H&M. The product line has been created for fashion-conscious women and men, and contains a wide range of cosmetic products in carefully harmonised colours. The products are updated every season and are coordinated with H&M’s clothing trends. The range also includes bodycare products and accessories such as brushes, make-up bags and vanity bags.

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For more information please contact H&M’s press service:
e-mail: mediarelations@hm.com
telephone: +46 8 796 53 00

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H&M places great importance on having an up-to-date, value-for-money and high quality range of cosmetics. H&M does not allow animal testing on cosmetic products. All H&M’s cosmetic suppliers sign contracts to ensure that packaging, contents and labelling all comply with safety and quality standards. H&M started selling cosmetics in 1975, and has had its own cosmetic lines since 1987. H&M cosmetics are available in Sweden, Norway, Finland, Denmark, Germany, the UK, Austria, Spain, Portugal, France, the Netherlands, Italy, Switzerland, Belgium, Luxembourg, Poland and the Czech Republic.