Warm, luscious summer makeup at H&M
H&M’s summer makeup is as warm and colourful as the most longed-for season of the year. The look is based on bright sparkling turquoise and cerise to shimmering gold and bronze.
Summer makeup is applied to moisturised, sun-screened skin. Bronzing powder is used as a foundation to give a golden-brown tone. Eye shadow is bright turquoise, cerise or shimmering gold, bronze, beige and brown. Lips are moist and painted gold or pink, while nails are painted gold or cerise.
The eye shadows come in packs of four nuances such as turquoise, cerise, white and gold or brown, beige, gold and bronze. Lip gloss and nail varnish are gold or pink. And there’s bronzing cream and bronzing powder for a fine golden-brown skin tone.
The summer skincare line includes shower gel, body scrub and body lotion with tropical fragrances. There are also complementary products created especially for feet, comprising a foot file, nail file, toe separators, foot scrub and foot lotion.
H&M produces its own makeup- and skincare products; by H&M. The product line has been created for style-conscious women and men, and includes a wide assortment of cosmetic products in carefully co-ordinated colours that are updated seasonally. The collection also includes body care products and accessories such as brushes, makeup bags and toilet bags.
Press pictures can be downloaded from www.hm.com.
For more information please contact:
H&M’s press service, e-mail:
mediarelations@hm.com, telephone: +46 8 796 53 00.
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H&M places great importance on having an up-to-date, value-for-money and high quality range of cosmetics. H&M does not allow animal testing on cosmetic products. All H&M’s cosmetic suppliers sign contracts to ensure that packaging, contents and labelling all comply with safety and quality standards. H&M started selling cosmetics in 1975, and has had its own cosmetic lines since 1987. H&M cosmetics are available in Sweden, Norway, Finland, Denmark, Germany, the UK, Austria, Spain, Portugal, France, the Netherlands, Italy, Switzerland, Belgium, Luxembourg, Poland and the Czech Republic.