Supermodel Heidi Klum shows off the season’s best swimwear
The H&M fashion team travelled to Virgin Gorda in the West Indies to photograph summer’s hottest swimsuits and bikinis. Join supermodel Heidi Klum, fashion photographer (and ex-model) Mario Sorrenti and the team behind the camera for a hard day’s work shooting H&Ms 2003 swimwear campaign.
Everyone who works with fashion knows that to achieve a series of relaxed fashion photos showing beach life on a ‘desert island’, extensive preparations and long working days waiting for just the right light are needed. The setting has to be perfect. After months of winter we want to capture the beach life we have all been dreaming of – the place we want to be.
With this same longing for warmth and sun, the H&M design team have created swimsuits and bikinis with a wonderful sun-bleached look. They are made from soft, supple, quick-drying materials ideal for long summer days on the beach. The designers have worked with several themes that combine excellently to create a great individual style mix.
The biggest trends are Post card, a Hawaii-inspired collection with tropical flower patterns in bright colours and sun-bleached stripes; Secret garden, with hand-worked details in girly, romantic beachwear with a vintage feel; and Tropical Eden, inspired by exotic holiday destinations and an African theme with animal prints and batik.
Key items: soft triangle tops, halter tops, tanga bottoms with ties, low-cut hotpants Details: Knotted ties, beads, belts, zigzag stitch, ribbon trim.
Model: Heidi Klum, celebrity German model, has worked in the industry for more than ten years. She has featured on the covers of all the big fashion magazines as well as starring in a whole host of advertisements. Heidi has also done a spot of acting as ‘Heidi the supermodel’ in the American TV series Spin City. She does regular charity work for the American For All Kids Foundation for disadvantaged children.
Photographer: Mario Sorrenti, Italian ex-model who grew up in New York where he is one of the most sought-after fashion photographers just now. Mario regularly works for the big fashion titles and on prestigious advertising campaigns, such as Yves Saint Laurent, Calvin Klein and Dolce & Gabbana.