H&M to collaborate with Glenn Martens for Autumn 2025

H&M is excited to announce one of its next designer collaborations – a landmark partnership with Glenn Martens. The Belgium-born designer is known for testing the boundaries between streetwear and couture and will bring his creative vision to H&M for Autumn 2025.

H&M launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. The initiative revolutionized the fashion industry by making fashion from some the world’s greatest designers and brands accessible, and cementing the principle that great design transcends price. Over the past 20 years H&M has partnered with some of the industry’s biggest names and each collaboration has been unique, responding to the values and principles of the guest designers.

Previous designer collaborations: Karl Lagerfeld (2004), Stella McCartney (2005), Viktor & Rolf (2006), Roberto Cavalli (2007), Comme des Garçons by Rei Kawakubo (2008), Matthew Williamson (spring 2009), Jimmy Choo (autumn 2009), Sonia Rykiel (spring 2010), Lanvin (autumn 2010), Versace (2011), Marni (spring 2012), Maison Martin Margiela, (autumn 2012) Isabel Marant (2013), Alexander Wang (2014), Balmain (2015),  KENZO (2016), Erdem (2017), Moschino (2018), Giambattista Valli (2019), Simone Rocha (2021), Mugler (spring 2023), and Rabanne (autumn 2023).