& Other Stories appoints Jonathan Saunders as Chief Creative Officer

In this newly created role, Saunders will lead & Other Stories’ overall creative direction, shaping how the brand evolves and expresses itself across all touchpoints.  

Jonathan brings a refined blend of creativity and passion to & Other Stories and will play a key role in taking the brand into the next phase. His engagement and creative leadership, combined with a deep understanding of contemporary fashion, will be instrumental as we move forward. We look forward to working with Jonathan as we continue to evolve, and I am delighted to welcome him to us.

Lina Söderqvist, Managing Director at & Other Stories

I am excited to be working with & Other Stories and the H&M Group on this new chapter for the brand. I think that thoughtful, expressive design that is also accessible, is powerful in this fast-evolving industry.

Jonathan Saunders

Creativity is at the core of & Other Stories, and this appointment reinforces the brand’s dedication to continuously evolving and strengthening the creative direction. 

Editor’s note 

About & Other Stories
& Other Stories is a global fashion brand that launched in 2013, offering fashion-lovers a wide range of ready-to-wear, shoes, bags, accessories, and beauty. & Other Stories has physical and online stores across Europe, North America, Asia, and the Middle East and is part of the H&M Group.

Bio Jonathan Saunders:
Jonathan Saunders is a British designer recognized for his creative direction and strategic leadership within the global fashion industry. He has held senior roles including Chief Creative Officer at Diane von Furstenberg and Creative Director of Pollini, and has consulted for brands such as Calvin Klein, Tiffany & Co., Chloé, Louis Vuitton, Alexander McQueen, Pucci, and Marc Jacobs. In parallel, he founded and led his own eponymous label, known for its innovative use of color and print. Saunders is known for his refined aesthetic, strong brand vision and ability to shape expressive, modern collections. 

Press contact:
Marisol Was, Corporate Communications, communications@stories.com