An inspiring customer experience
We are creating a convenient and inspiring experience for our customers. Here’s how H&M engage with customers in store and online, as well as in social media and other creative places.
Shopping should be easy and relevant regardless of where, when and how customers choose to shop. Therefore, we are integrating our physical stores with our digital channels. We are also working with the store experience, as well as developing the presentation and functionalities online while personalising our sites and apps.