At H&M Group, we consider the needs of present and future generations, and conduct our business in a way that is economically, socially and environmentally sustainable. This is why we set clear ambitions and targets.
Our ambition and targets
Our long-term ambition
To stay competitive and to continue to liberate fashion for the many, we have one long-term sustainability ambition that aims to:
- Decouple growth by cutting emissions and reducing the use of virgin materials and water. We do this by shifting to renewable energy and reducing our dependence on critical and finite resources as we grow our business.
- Empower people and communities by advancing human rights and addressing negative impacts on people and the environment in our own operations and across our value chain. We do this by strengthening standards and practices together with suppliers and partners.
- Drive change within our industry by inspiring collective action and innovations that help build a thriving fashion industry. We do this by using our creativity, global reach and partnerships to scale solutions and accelerate progress.
Our targets
Our sustainability ambition is broken down to into targets that aim to guide us on our journey to change our environmental and social impact. Integration into our business and collaboration with our stakeholders is are key. Below is a selection of our targets. More detailed information can be found in our Annual and sustainability report 2025.
Climate
- Target 2030: Reduce absolute scope 1, 2 and 3 greenhouse gas emissions by 56 percent against a 2019 baseline.*
- Target 2040: Achieve net-zero by reducing absolute scope 1, 2 and 3 emissions by at least 90 percent against a 2019 baseline, and balance out any remaining emissions with permanent carbon removals.*
Progress update 2025: A 41 percent reduction in scope 1 and 2 emissions and a 35 percent reduction in scope 3 emissions.
* Both goals have been verified by the Science Based Targets Initiative.
Materials and resources
- Target 2025: 30 percent of materials sourced for commercial goods to be certified recycled.Progress update 2025: 32 percent.
- 2030: 100 percent of materials sourced for commercial goods to be either recycled or sustainably sourced.
Progress update 2025: 91 percent.
Packaging
- Target 2025: 25 percent reduction in plastic packaging against a 2018 baseline.
Progress update 2025: 60 percent.
- Target 2030: 100 percent of packaging from recycled or sustainably sourced materials, with a preference for post-consumer recycled materials.
Progress update 2025: 86 percent.
Chemicals
- Target 2030: Increase to 95 percent of chemicals used in tier 1 and 2 factories that are assured to meet ZDHC MRSL requirements.
Progress update 2025: We reached 92.6 percent towards our target of ensuring that 95 percent of chemicals used in tier 1 and 2 factories are assured to meet ZDHC MRSL requirements.
Water
- Target 2025: Reduce absolute freshwater use in wet processing factories by 10 percent by 2025 and 30 percent by 2030, both compared to a 2022 baseline.
Progress update 2025: Freshwater use in our tier 1 and 2 factories decreased by 22.8 percent compared with the 2022 baseline and by 11 percent compared with 2024, mainly driven by the substantial increase in the share of recycled water to 20.3 percent.
People
- Target 2030: Improve our employee engagement year-on-year and increase the satisfaction score (eSAT) to 80.
Progress update 2025: 77 (2024: 76).
- Target 2025: Ensure 100 percent of workers in tier 1 factories have access to grievance and dispute-resolution mechanisms.
Progress update 2025: 100 percent.
- Target 2028: Increase the share of strategic tier 1 production units with wage risk enrolled in the wage management system (WMS) to 100 percent.
Progress update 2025: 80 percent.
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