H&M Stella McCartney Insights Board announces board members and kicks off its work at its first meeting in London

The board is formed by technologist, entrepreneur and sustainability innovator Kiara Nirghin, model and global brand ambassador Amelia Gray, fashion editor and journalist Susie Lau, model, actress and founder of Gurls Talk Adwoa Aboah and singer and global artist and activist Anitta – together with Stella McCartney and topic experts from H&M. The conversations are being moderated by fashion industry strategist Julie Gilhart.

This week, the board gathered for its first in-person meeting in London, focusing on insights and different perspectives on the challenges the fashion industry is facing today. Building on H&M and Stella McCartney’s shared vision that great fashion and better practices do not need to be a compromise, and a desire to continually challenge and disrupt what’s possible, the Insights Board aims to find new ways for brands – and for the industry as a whole – to influence and drive change.

We are excited to start this dialogue that connects different voices and perspectives from across the fashion world. The Insights Board is a unique opportunity to listen, gain new insights and explore how we can move both ourselves and the fashion industry forward.

Daniel Ervér, CEO H&M

Fashion has an opportunity to lead with honesty, transparency and a willingness to challenge itself. That’s what excites me about the Insights Board. It’s about listening and learning, not just from the voices around the table, but from the communities they represent, and keeping sustainability front and centre in a way that sparks real dialogue and, importantly, hope for change.

Stella McCartney

Fashion is at a fascinating crossroads where science, innovation and creativity can come together to drive real change. I’m excited to join the Insights Board because it creates space to explore bold ideas and new solutions that could accelerate the industry’s transition toward innovative materials and systems.

Kiara Nirghin

For my generation, fashion is about more than style – it’s about values and transparency. Being part of the Insights Board feels like an opportunity to be part of a conversation that’s shaping the future of the industry and making sure sustainability is part of that journey.

Amelia Gray

Fashion thrives on dialogue, critique and curiosity. What draws me to the Insights Board is the chance to question assumptions and explore how sustainability can move beyond slogans and become something embedded in the culture and everyday practices of fashion.

Susie Lau (Susie Bubble)

When people come together with openness and purpose, powerful change can happen. I’m excited to join the Insights Board because it’s about connecting different perspectives and exploring how fashion can develop while remaining a space for creativity and self-expression.

Adwoa Aboah

Fashion is a language that connects people all over the world, just like music. Being part of the Insights Board conversations is exciting because it shows how culture, creativity and responsibility can come together to inspire new ways of thinking about the future of fashion.

Anitta

The board aims to address a variety of themes and approach sustainability within fashion from different angles – such as materials, circularity, innovation, and communication. Throughout the meetings, the focus is always on identifying clear outcomes and tangible action steps. The conversation in London focused on the different facets of sustainability today, how they are reflected in the online conversation, and how they influence customer behaviour.

In its first meeting, the board members discussed the opportunities, as well as the crucial shifts that need to be accelerated for the industry to drive innovation, including the importance of relevant, accessible and transparent communication about materials used in products and brands’ sustainability performance. The group specifically focused on the use of more sustainable and innovative materials, as well as animal welfare, among other aspects. The board jointly agreed that it is fact-based communication that differentiates brands with genuine and tangible commitments and can bring sustainability back to the forefront for customers and across wider industry conversations.