Press release

50’s inspired dogwear-collection for four-legged friends

Toy dogs have become a big trend among urban fashionistas. This has inspired the design team at H&M to create a dogwear-collection wich includes matching accessories for the darlings of hip dog-owners.

The collections consists mainly of cotton-pieces. For the girl dog there is a polkadot sweatshirt top and a shiny plastic raincoat with cotton lining, and for the male dog there are sweatshirt-garments with football-print and a nylon jacket with checked lining.
Accessories include red lead with diamantes and a black studded collar. There’s also a polkadot bag in red or black to carry the dog around in.

The dogwear collection is a one off that will be in H&M shops one season only.

For press samples please contact:

For more information please contact:
Catarina Midby, head of fashion press H&M
#468 796 3961 or #4670 796 5517, catarina.midby@hm.com