Afound to offer Beauty assortment
Starting from 23 November, Afound will launch beauty in its assortment, offering existing and new customers the chance to find their favorite products at a great price. This is a step to further strengthen the position as the go-to place for outstanding deals – all day and every day.
When launching, Afound will offer more than 1,000 articles within categories such as makeup, fragrance, hair and skincare. The brand portfolio consists of internal brands within H&M Group as well as well-known external brands like Isadora, Babyliss, Beautyblender, Real Techniques and Revitalash to mention a few.
“We are excited about expanding our assortment within beauty and to offer our customers the opportunity to find their favorite products at discounted prices 365 days a year. Adding Beauty to existing categories Fashion and Lifestyle gives us the opportunity to broaden the relation with our customers and make sure that we can deliver according to their needs”
Joanna Hummel, Managing Director Afound
The products will be available online at afound.com from the 23rd of November.