Fashion for kids is colourful and individual at H&M this autumn
Most children know exactly how they want to dress in order to feel comfortable and express their personality. This autumn H&M’s shelves and hangers will be filled with romantic, ethnic, tailored and sporty styles. H&M is also continuing its venture into organic cotton and is broadening the range with other conscious choices of materials, such as organic wool and recycled wool.
“This season’s childrenswear collection is, as always, many-faceted, but has an extra focus on folklore romance. Fabulous autumn colours, ethnic patterns, and lovely natural materials are perfect for those first days of the season when the sun is still in the sky, but the warmth slowly begins to fade,” says H&M Head of Design Ann-Sofie Johansson.
This autumn there are dresses and blouses featuring floral patterns, embroidery and other romantic details. There’s a folklore-style cardigan and dress, a bell-shaped skirt, a cable-knit long cardigan and a sweatshirt cardigan with puff sleeves. Jeans are in several different styles – from skinny to wide or jogging style – and look good teamed with tops, T-shirts and cotton polo necks. Outerwear includes tailored coats in dogstooth checks or spots, a jacket with puff sleeves and a functional parka.
The collection also includes college sweatshirts, shirts and a series of fine-knit sweaters in stripes or checks. A short jacket in faux leather or a checked wool lumber jacket with a hood will keep out the cold. And there are whole host of accessories like hats, caps, gloves, ballet pumps, sneakers, bags and belts.
The organic collection includes bodies, trousers, underwear and small hats for the tiniest babies. For children there are long-sleeved T-shirts featuring patterns or prints, a dress, a nightie, and underwear with pretty animal motifs. The Young concept for children between 9 and 14 includes a complete collection of tops, blouses, shirts and a cardigan.
PRICE EXAMPLES:
Blouse: € 14,90
Cardigan: € 19,90
Shirt: € 12,90
Jeans: € 19,90
Coat: € 39,90
Lumberjack jacket: € 34,90
Cap: € 4,90
Hat: € 5,90
Sneakers: € 9,90
PRICE EXAMPLES, ORGANIC COTTON:
Body: € 9,90
Top: € 7,90
Jeans: € 19,90
Blouse: € 9,90
For more information, please contact the H&M press service:
E-mail: mediarelations@hm.com
Telephone: +46 8 796 53 00