Get ready for a summer of picnics and fun with H&M Home
It’s time to enjoy Summer with H&M HOME there is the feminine bohemia of floral and ornamental prints, the blue shades of the sea and the carefree pastels of the beach. It’s the season for picnics, with throws, fleece blankets, cushions and cooler bags available in matching prints. Whether it be at the beach, the park, or even in the garden, all make for a fashionable outdoor gathering. Don’t forget the coloured candles so the fun can continue even when the sun goes down.
The summer styling mix brings a fresh touch to everything for the home, whether it`s floral tablecloths in organic cotton, cushions with ornamental prints, striped tea towels in raw linen with printed text , or duvet covers in vivid florals to brighten the bedroom. For the beach or the pool, there’s a brilliant selection of beach towels in key patterns, such as a cute ice cream print on pink, multicoloured arrows, or the perfect summertime message: LIFE IS GOOD, printed on sun-bleached blue.
“The summer mood at Home is all about the outdoor lifestyle,” says Evelina K Soderberg, H&M Home’s head of design. “Relaxing with friends, picnicking with family, or hanging at the beach. With the help of the Home collection you can do all this in various fashionable ways.”
Pieces include a floral print picnic blanket, which can be used in a candle lit garden, together with a mixture of printed cushions and lots of coloured candles. There is also a text-print fleece throw in neutral tones with the matching picnic blanket, cooler bag and lots of natural linen cushions.
CONCEPT: An accessible, inspirational range of fashionable textiles for the home, all at a great price.
COLOURS: Feminine pink and turquoise, multicoloured florals and tropical colours, navy and sky blue alongside the blue of the sea; pastel pinks and ice cream shades.
KEY TRENDS: Feminine bohemia of a wild garden, full of flowers at their peak. Prints that both match and clash, including ornamental prints alongside tropicals and vivid florals. The beauty of blue in the summer, from the blue of the sea to the sun-bleached blue of the seaside. The feel of raw linen and nostalgic texts for an industrial touch. The carefree happy colours of a Miami summer, with pastel colours and cheerful spots and ice-cream prints.
FABRICS: Cottons including an increased use of organic cotton; raw linens; fleece.