H&M autumn/winter 2011

Great autumn style for women at H&M

Elegance is the word that sums up this autumn´s women´s collection with simplicity, modernity and heaps of fashion style. This is the season for cool confidence in distinguished and well composed browns, camel, burgundies and cream. Influence from 70’s stylesare essential with longer lengths and wide trousers paired with blouses and comfortable knits. Leather accessories and a quirky hat complete the look.

"I’ m particularly fond of this collection because it’s so easy to wear, so grown up yet totally of the moment and with such great fashion attitude. Most pieces are fashion classics updated with a new silhouette, shape or simply new styling", says H&M’s Head of design Ann Sofie Johansson.

Silhouette 
Loose and lean

Colours 
Warm autumn colours like camel, cognac, burgundy, pumpkin and brown, uniform inspired colours, muted jewel tones and cream

Patterns and prints
Tweeds, florals, paisley, checks

Fabrics
Tweed and flannel, leather and suede, silk looks, lace, brocade, corduroy, Tencel and other more sustainable materials, focus on knits

Details
A clever mix of classic tailoring details, functional sports’ details and ethnic essentials like fringes, tassels, beadings and embroidery

Key garments
Classic coat, parka, fake fur, blazer, tailored trousers, knee-length skirt, blouse, poncho and chunky knits 

Key accessories
Leather belt, bags and boots, gloves, shawl, hat 

Sharp and urban looks for men at H&M for fall

Men’s fashion for autumn continues its focus on simplistic style and function. This means it’s important to be creative with materials, colour combinations and styling. It’s about creating your own personal style matching seasonal fashion musts with classic favourites.

A heavy knit scarf or parka over a classic suit adds attitude, a two tone blazer over a white shirt feels new, and a bright puffa jacket is great alternative to the classic overcoat – even for the city. Accessories are perfect style compliments,sush as driving-gloves, a cognac leather belt or boots, a narrow tie or a hat.   

"Clean and sharp is the look for men this autumn, updated with seasonal colours, fabrics and key pieces. It’s also important that the wardrobe works in a simple and efficient way, which is why design longevity is particularly important at H&M:s men’s department. This season’s collection is about indispensible fashion essentials and about creating your own look, says  Andreas Löwenstam, Design responsible at H&M Man.

Silhouette
Slim but casual 

Colours
A warm and yet masculine colour palette of beiges, camel, tobacco, navy, uniform green and grey. Black, white and light blue for classic tailoring and party looks. Orange works well as accent colour.

Patterns and prints
Classic checks, jacquards, block stripes, pin stripes, tweed, salt and pepper.

Fabrics
Poplin, canvas, twill, wool, tweed, flannel, leather, nylon. Traditional and strict materials, soft washes and technical surface treatment create interesting contrasts

Details
Focus on classic details from classic men’s garments

Key garments
The suit, parka, aviator jacket, tailored trousers, flannel shirt, puffa jacket, heavy knits

Key accessories
Driving gloves, tie, heavy boots