H&M launches a new tailored collection for men
Design, fit and quality are key words for the new two and three button suits now available at H&M. The suits are available in block colours as well as a number of classic patterns, colourways and fabrics. In order to achieve the best fit, suits have been tailored in both standard and slim fit. All suits are tailored in pure wool fabrics from French and Italian textile mills.
Shirts are designed to fit just how they should and include important details. Available in stripes, checks and block colours and made from the finest cotton, poplin or twill, they are just as comfortable to wear as they are easy to look after. Colours are mainly white and light blue, but new classic shirt colours of black and navy also make an appearance in the original range.
All ties are made of silk and come in classic colours and patterns as well as more trendy styles. The sturdy silk lining makes the knot more solid and ensures the tie drapes as it should.
In addition to the suits and shirts that make up the basis of the collection, there are a number of knitted merino wool sweaters. These come in basic colours and have a round, polo or V necklines. Accessories include belts, cufflinks, soft gloves and scarves as well as the classic overcoat.
How is this possible?
A tailored Menswear collection is then created.
Marcos Cafu backstage
Here is a short film from the shooting of the H&M’s new menswear collection. Model for the campaign is the famous football player Marcos Cafu. If you would like to watch the film please contact your local press contact for username and password.
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