Press release

Karl Lagerfeld fragrance – by H&M

‘Liquid Karl’, a fragrance for him and her, will accompany the ‘Karl Lagerfeld for H&M’ collection at selected H&M stores this autumn. Both the fragrance and the fashion collection created exclusively by legendary fashion designer Karl Lagerfeld for H&M are for this season only.

‘I like the idea of a fragrance being made like this, like a seasonal scent that will only be available for a short time, and then on to the next trend’, says Lagerfeld, who believes in constantly moving forward in fashion and trends.

‘Liquid Karl’ is the unique scent inspired by mouth-watering notes of rich cocoa, mulled spices and crispy bread. Rich and creamy, soft and voluptuous, this fragrance is like an immediate invitation to sensuality. Fresh thyme, cardamom and black pepper intertwined with hints of exotic frangipani flowers. Conclusively, a sublime palette of crystallized moss, seductive cedarwood and amyris wood. Liquid Karl cologne is the ultimate liquid beauty fix and will be available at H&M from November 12

Press picture can be downloaded from www.hm.com.

For more information please contact:
Annacarin Björne, telephone: + 46 8 796 57 57,
e-mail: annacarin.bjorne@hm.com