New and natural with makeup by H&M for spring

The makeup look is light and sparse with beige pink on cheekbones and eyes for a natural rosy impression. Lips are painted and moist with shimmering neutrals or fruity reddish pinks lipsticks and lip gloss. Clean and short, well manicured nails painted in light apricot beige complete the look.

Eye shadows are sold in packs of five nuances, from silver, beige or wine to strawberry, cerise or rose. Lipsticks, lip glosses and lip balms are available in several pink hues. Nail varnishes come in different shades of pink, and can be completed with a nail care set. All ‘by H&M’ packaging for spring is beautifully ‘Toile de Jouy’ floral, and the collection also includes body care products, brushes, a makeup bag and a toilet bag.

H&M produce their own makeup- and body care products; by H&M. The product line has been created for style conscious women and men, and include a wide assortment of cosmetics products in carefully coordinated colours that are updated seasonally. The collection also includes body care products and accessories like brushes, makeup- and toilet bags.

Press pictures can be downloaded from www.hm.com.

For more information please contact:
Annacarin Björne, telephone: + 46 8 796 57 57
E-mail: annacarin.bjorne@hm.com

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H&M places great importance on having an up-to-date, value-for-money and high quality range of cosmetics. H&M does not allow animal testing on cosmetic products. All H&M’s cosmetic suppliers sign contracts to ensure that packaging, contents and labelling all comply with safety and quality standards. H&M started selling cosmetics in 1975, and has its own cosmetic lines since 1987. H&M cosmetics are available in Sweden, Norway, Finland, Denmark, Germany, the UK, Austria, Spain, Portugal, France, the Netherlands, Italy, Switzerland, Belgium, Luxembourg, Poland and the Czech Republic.