New at H&M – the next level of menswear

It’s time for men to get more from fashion. Starting this season at thirty stores worldwide, H&M will be pushing menswear to the next level. With a new ever-updated selection sold in its own dedicated area, H&M will give men access to the most exciting trends around. The first collection will arrive mid September.

“This is a very exciting concept with a much higher fashion level,” says Ann-Sofie Johansson, H&M’s head of design. “Men have become more into fashion and more daring when it comes to details and silhouettes which is great to see”

At thirty must-visit stores, H&M will offer men their most forward-looking fast fashion yet. The capsule collection goes from big ideas – jumpsuits, fake fur coats – to the pieces where clever design is pushed to the limit. Menswear right now is all about choice, which means tailoring goes from both sleek, grey and active, to more flamboyant dogtooth check suits with wide lapels. Trouser styles include all the key shapes from cropped and skinny to Jodhpur style and bootcut.

Checks are the big casual statement of the moment, with great lumberjack shirts to wear the whole weekend long, or plaid trousers for those who want a twist on their daywear look. Big knits are a huge story in menswear right now, and the new collection allows H&M designers to turn up the volume, transforming cardigans into outerwear and making an oversize scarf the centrepiece of an outfit. Indeed accessories are a big part of the fashion-forward world, like the faux fur scarf to add a touch of luxury to your look, or the brilliant brown leather bag to carry you through the day.

For those men who want to be fashion insiders, they’ll now be able to get those hard-to-find pieces at H&M. Ready to try the all-in-one craze? At H&M, you’ll find the most perfect jumpsuit around, with just the right mix of utility and wearability. Want the surprise of a faux-fur coat? There it is, cut with just the right amount of oversized swagger. Desperate for the new way of distressing? Try the “Jackson Pollock” inspired yellow-splattered trousers. And this is just for starters. As the seasons move on, H&M will be spotlighting all the big trends that matter in menswear.

CONCEPT: High fashion at an affordable price
COLOURS: Black, white, grey with splashes of colour
FABRICS: Cotton, wool, wool flannel, faux fur
KEY PIECES: Oversized knit cardigan, jumpsuit, bootcut trousers, lumberjack shirt, Jodhpur trousers, white tuxedo suit, faux fur scarf

For additional information, please contact:
E-mail: mediarelations@hm.com
Telephone: +46 8 796 53 00  

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Founded in Sweden in 1947, H&M is synonymous around the world with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 68,000 employees and around 1,500 stores in 28 countries.