Sophisticated, coordinated swimwear fashion for this summer
It’s all about being stylish and coordinated on the beach or by the pool this summer. The look is elegant and sophisticated. Pattern and prints are very much to the fore, as are trendy accessories and embellishments such as pearls, shells and sequins.
‘Swimwear is more elegant and more of a conscious fashion statement, but these swimsuits are not just for posing and sunbathing in. A lot of people like to exercise, stroll or swim when on the beach or by the pool. This is why our bikinis and swimsuits are both comfortable and functional, and yet still have plenty of scope to express current trends and personal style,’ says Margareta van den Bosch, Head of Design at H&M.
Patterns in fresh new colours
Our swimwear will be available in a range of colours: brown, green, orange and yellow, as well as black, turquoise and pink. And not forgetting white, of course – the colour to be seen in this spring. Ethnic patterns and plain bikinis will be hottest for this season, but for the more romantically inclined there will also be a range of floral patterns to choose from.
Two piece bikinis
Just like last year, the two-piece bikini is still the most popular choice. The triangle bikini this season will be in fresh and new designs with double and pearl-studded ties. Hipsters, with or without buckles, and halterneck tops also really set the tone.
Surfshorts for men
For men, the must-haves are longish surfshorts or shorter 70s-inspired jersey trunks. Pocket embellishments, drawstrings and contrasting seams are important details. Surfshorts are plain, multicoloured or patterned with tropical flowers and jungle prints. Colours are khaki, brown, yellow, and orange or fresh pastel blue, pink, black and white.
Bright colours and playful characters for kids
The kids’ and teenagers’ swimwear contains lots of bright colours, as well as the classic khaki, black and navy blue. Flowers and stripes are in for girls – bikinis and swimsuits with ties, smocking and ruching. For both younger and older boys we have surf shorts with tropical motifs, cartoon and pirate prints, and plain shorts with drawstrings and pocket details.
Accessories complete the look
Accessories are important and really add the finishing touches to your own personal style. Choose from the wide range of matching flip-flops, straw bags, jewellery, sunglasses, hats and sarongs.
Design is not a matter of price
At H&M, fashion and design are not a question of price. This summer’s bikinis cost from £2.99 to £7.99 per piece. Swimsuits cost from £5.99 to £7.99. Our children’s swimwear ranges from £2.99 to £7.99.
For more information, please contact:
H&M’s press service, e-mail: mediarelations@hm.com,
telephone: +46 8 796 53 00.