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Helena Helmersson and Jesper Brodin: Talking sustainability

How can we future-proof the retail industry and bust the myth that ‘sustainable products will break the bank’? We’ve said it before — listening and collaborating with others is key to making real change happen. In late October 2021, Helena Helmersson, CEO H&M Group, and Jesper Brodin, CEO Ingka Group / IKEA, finally had the chance to meet IRL.

Furthermore, they discussed the importance of creativity, learning from each other, and how two global heavyweights like H&M Group and Ingka Group / IKEA can inspire and enable others to push their businesses in a more sustainable direction.

Watch the video for an honest, fun and clear-sighted conversation.

 

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