Community engagement

Our objective is to empower communities to create positive change for people and planet beyond our value chain. We support marginalised, underprivileged and vulnerable groups of people as well as initiatives that focus on climate and nature. Our contributions include donations, paid employee volunteering and partnerships with NGOs.

To have a bigger impact in the communities we are present, we partner with Business for Societal Impact (B4SI), the global standard in measuring and managing social impact.

• Our voluntary contributions include donations, paid employee volunteering and partnerships with NGOs such as WWF, the United Nations Children’s Fund (UNICEF), the United Nations High Commissioner for Refugees (UNHCR), Save the Children and many more.
• During the year we made donations of USD 1million to UNHCR and USD 1million to Save the Children for their work in Ukraine.
• We also made a donation of USD 250,000 to UNHCR for emergency actions after flooding in Brazil, and USD 100,000 to support UN Free and Equal during pride month.
• We engaged more than 500,000 customers to donate USD 852,000 for various causes in collaboration with our payment solution provider ADYEN.

* This figure includes in-kind giving SEK 49 million, cash contributions SEK 57 million, management overheads SEK 4.5 million and employee volunteering SEK 1.5 million.