Planet

Climate change remains one of the greatest challenges of our time. Its consequences will affect our entire planet and everyone living on it – making it a key challenge to all industries, including fashion. For us, this also means new possibilities and raising our sustainability ambitions even more.

Materials


There is a heavy dependence on natural resources within the fashion industry. While the environmental impacts associated with fabric and textile processing can be harmful, there are existing fabrics that leave a better and smaller environmental footprint behind.

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Recycling


We believe it’s senseless that so many clothes and discarded textiles end up in landfill. Recycling is one of many ways to fulfil our goals towards a sustainable future. In 2018, we collected 20,649 tonnes of textiles for reuse and recycling through our garment collecting initiative. That’s 16% more than last year and represents the equivalent of 103 million T-shirts.

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Climate 

Climate change remains one of the greatest challenges of our time. Its consequences will affect our planet and everyone living on it – making it a key challenge to all industries, fashion included. We have decided to make a bold commitment and show that fashion can be climate positive, by setting the goal of becoming climate positive across our entire value chain by 2040 – at the latest.

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Circularity

One thing is certain: the fashion industry can’t continue to operate in the same way as in past decades. At H&M Group, we believe that an industry-wide shift from a linear to a circular business model is the way forward, and our ambition is to become fully circular by 2030. But what do we mean when we talk about circularity?

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Chemicals

Chemicals are essential tools in our everyday lives, as well as in the making of our clothes. Most of the chemicals, if used correctly, are completely harmless. However, some chemicals can be harmful to people or nature and we are continuously working to replace those chemicals with better alternatives.

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Water

Without water, there is no life. From the growing of cotton and the dyeing of fabrics to the washing of the clothes we love to wear — all of it has an impact on water resources. And since water is essential to our business and, of course, the planet and everyone living on it, we are working actively together with organisations such as WWF to make sure that we value every drop.

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