At a Glance:

H&M Group

A family of unique brands united by common passions: to make great design accessible to everybody and to lead the way towards a more inclusive and sustainable world.

Our Brands

H&M Group consists of eight defined brands — H&M, COS, Monki, Weekday, & Other Stories, H&M Home, ARKET and Afound. Together our brands offer customers a wealth of styles and trends within fashion, beauty, accessories and homewares as well as modern, healthy food. Each brand works with constant improvements of their ranges to always be relevant, while the H&M group’s investments in the supply chain, tech, advanced analytics and AI will also benefit customers of all the brands in the group. Visit our brands here.

An Inspiring Customer Experience

We are creating a convenient and inspiring experience for our customers. Our brands engage with customers in stores and online as well as in social media and other creative places. Shopping should be easy and relevant regardless of where, when and how customers choose to shop. Therefore, we are integrating our physical stores with our digital channels. We are also working with the store experience, as well as developing the presentation and functionalities online while personalising our sites and apps.

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Customers Around the World

What started in 1947 with one single store for women’s clothing, Hennes in Västerås, Sweden, is now a global fashion and design group. We have stores for customers locally in 74 markets and strong digital presence through eight clearly defined brands. We are opening new stores where there is good potential while we continuously develop and optimise the store portfolio. The digital expansion continues with existing brands to new markets as well as with external partners and social platforms. See our markets here.

Our Shared Values

H&M Group joins together 180,000 colleagues from across the world. Together, we share a values-driven way of working centred around the customer. We work in teams where innovation and creativity are promoted by the diversity within our company. Our way of working is rooted in the H&M group shared values, which build on a fundamental respect for the individual and the belief in everyone’s ability to use their own initiative. Together our values create an open, dynamic and inclusive company culture, where anything is possible. Read more about our shared values here.

A Sustainable Future

Our sustainability vision is for the H&M group to lead the change towards circular and climate positive fashion while being a fair and equal company. With customers around the world, we create large-scale demand for sustainable materials and circular solutions. Our long-term approach means we can support innovations and make them scalable while driving increased transparency throughout the value chain. The vision includes working to achieve a fair, equal workplace both at the H&M group and among suppliers, and contributing to good communities based on diversity and inclusion. Read more about everything we do in terms of sustainability here.


Facts and Figures

  • Net sales SEK 233 billion in 2019
  • 51 markets with online shopping
  • Around 5,000 stores in 74 markets
  • In the H&M group, 72 % of the employees in positions of responsibility were women in 2018   
  • In 2018, our customers handed in 20,649 tonnes of old textiles to our program for reuse or recycling
  • Supplier factories representing 73% of our total production volume have democratically elected worker representation
  • 96% renewable electricity in our own operations in 2018

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