H&M Group

At a glance

We are a family of brands driven by our desire to make great
design available to everyone in a sustainable way. Together we
offer fashion, design and services, that enable people to be inspired
and to express their own personal style, making it easier to live
in a more circular way.

Our transformation work

The rapid shift in fashion retail continues. We accelerate our digital development and integrate our digital and physical channels to create a smooth and inspiring experience for our customers wherever they want to meet us. Improved ways of working will make us more flexible, fast and efficient. Ever-increasing customer expectations mean we work passionately to offer the best combination of fashion, quality, price and sustainability.

Our values

Our values are based on respect for the individual and a belief in people’s ability to use their initiative, and we encourage everyone to be themselves and respect others for who they are. These values help create an open and down-to-earth corporate culture that promotes collaboration and an entrepreneurial spirit, and where everyone can make a difference. This values-driven way of working dates back to the days of H&M Group's founder, Erling Persson, and continues to play a very important part in our sustainable development.

Our brands

Our brands all have their own unique identity, and they complement each other well. Together they offer a great variety of styles and trends within fashion and accessories, beauty and sportswear as well as interiors. Selected stores, mainly at ARKET, also have cafés with a focus on modern healthy food. To help customers achieve a sustainable lifestyle our brands offer several circular services.

Our sustainability strategy

H&M Group’s vision for sustainability
is to lead the change towards circular and
climate positive fashion while being a fair
and equal company. We work according
to our ambitious sustainability strategy
produced jointly with external and internal
experts. Our sustainability work spans the
entire value chain, focusing both on our
own operations and, together with other
stakeholders, the industry in general. 

Growth and integrated channels

Our brands are reaching customers around the world - through online, stores, digital marketplaces and external platforms. Physical and digital channels are increasingly integrated, and the store portfolio is being further optimised to ensure a relevant presence in each market.

Climate positive value chain

H&M Group aims to be climate positive throughout our value chain by 2040. The main priorities for getting there are increased energy efficiency, renewable energy and carbon sinks that can absorb unavoidable greenhouse gas emissions. Our ambition to become fully circular is fundamental to H&M Group’s climate work.

Customers and colleagues globally

In 1947 Erling Persson opened a ladieswear store called Hennes with the idea of making fashion available and affordable to all. The store in Västerås would soon be followed by more. Today, H&M Group is a global design company employing around 179,000 people. We continue to be driven by a desire to create the best offering and the best experience for our customers in a sustainable way.

An improved customer experience

Our aim is to continually enhance the customer experience. Initiatives and improvements are ongoing throughout the supply chain — from design and product development to increased integration of physical stores and online — to make the experience easy and inspiring for customers wherever we meet them.


Facts and figures

  • Net sales SEK 233 billion in 2019
  • 51 markets with online shopping
  • Around 5,000 stores in 74 markets
  • In the H&M group, 71% of the employees in positions of responsibility were women in 2019   
  • In 2019, our customers handed in 29,005 tonnes of old textiles to our program for reuse or recycling
  • Supplier factories representing 85% of our total production volume have democratically elected worker representation
  • 96% renewable electricity in our own operations in 2019

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