60’s inspired makeup look at H&M for fall
Eyeliner sharp eyes and soft creamy lips is the look for fall. Graphic style as in the 1960’s is key inspiration, but the overall impression is softer and more natural based.
-We play with influences from the past, but in a modern way. The overall impression is natural and fresh. Apply eyeliner and a soft and creamy lip gloss for a new, rosy chic look, says H&M’s head of design Margareta van den Bosch.
The basic makeup line ‘by H&M’ include eyeliner in black and dark brown, or eye pencil for softer outlines around the eye. Seasonal makeup include eye shadow sets with four different colours; either wine, fuchsia, off white and bronze rose, or light turquoise, brown, petrol and beige. Lip gloss in mother of pearl soft pink or rose, and shimmering facial powder pearls in off white/pink or beige complete the look.
H&M produces its own makeup- and skincare products; by H&M. The product line has been created for style-conscious women and men, and includes a wide assortment of cosmetic products in carefully co-ordinated colours that are updated seasonally. The collection also includes body care products and accessories such as brushes, makeup bags and toilet bags.
Press pictures can be downloaded from www.hm.com.
For more information, please contact:
H&M’s press service, e-mail: mediarelations@hm.com,
telephone: +46 8 796 53 00.