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ARKET and Barbour’s new collection masters the art of layering
The Barbour and ARKET AW25 collection launches on 16 October 2025.
Key highlights include signature pieces from both brands, reimagined in a nature-inspired palette.
The launch campaign was captured on Gotland in the Baltic Sea, portraying generational life across the island and its connection to the environment.
For AW25, Nordic lifestyle brand ARKET and British heritage label Barbour present a limited capsule collection co-designed between Stockholm and South Shields, in the northeast of England, the birthplace of the Barbour brand. Grounded in the shared experience of British and Nordic weather and a mutual passion for the outdoors, the collection pays special attention to modularity and layered, functional design. Signature pieces from both brands are reimagined in a nature-inspired palette of blues, greens and blacks – interwoven in a custom tartan check – echoing the coastlines of the North Sea and the rugged landscapes of the Baltic archipelago.
The launch campaign was captured on Gotland in the Baltic Sea by British photographers Hill & Aubrey, and Swedish cinematographer Hampus Nordenson, portraying people living and working on the island across generations and their close connection to its distinctive landscape of stone, sea, and wide-open skies. The result is a narrative-driven shoot that captures the essence of what it means to live with nature.
The idea was to honour the rhythms and environments of the North, and this collaboration felt natural from the beginning. We share a commitment to craftsmanship and timeless design and wanted to create something that resonates with both our identities – combining Barbour’s heritage designs with our modern-day essentials and functional Nordic aesthetic.
Ella Soccorsi, Head of Design & Creative, ARKET
At the core of the collaboration are new interpretations of Barbour’s classic wax jackets, paired with insulating layers, accessories, and selected ARKET staples updated with materials and details drawn from the Barbour archive. For both women and men, highlights include a special iteration of the 1960s Gamefair parka in rich sage green, designed to layer with ARKET’s detachable 2-in-1™ recycled down vest. For women, a tonal waxed cotton scarf completes the look. Other highlights include co-designed rubber boots, dry-wax denim pieces, and a tartan-checked onion-quilt down jacket for men. A waxed cotton dog jacket with tartan lining and a lambswool blanket from Swedish woollen mill Klippan form the final pieces of the series.
We’ve always admired ARKET’s approach to modern utility, and this partnership offers a chance to explore our shared values in a new way. Reinterpreting archive classics through a Nordic lens allowed us to create something that feels both familiar and refreshing – deeply rooted in the outdoors.
Ian Bergin, Director of Menswear, Footwear & Accessories, Barbour
The ARKET and Barbour collaboration will be available online and in stores worldwide from 16th October 2025.
Notes to editors
About ARKET
Launched in 2017, ARKET is a modern Nordic design and lifestyle destination featuring collections for women, men, children, and the home, along with a seasonal vegetarian café and coffee shop. Inspired by simplicity, nature, and the aesthetics of slow living, the brand’s ambition is to present a contemporary marketplace offering a diverse range of garments, objects, and food, all carefully made and artfully curated for a more beautiful everyday life.
The concept of everyday beauty was a significant influence on the Nordic modernist movement in the mid-20th century and served as a cornerstone for the development of the ARKET brand. Coined in 1919 by Swedish art historian Gregor Paulsson, the slogan ‘More beautiful everyday goods’ captured a new, democratic approach aimed at bridging the fields of art, handicrafts, and utilitarian design to create affordable, accessible items for daily life. In the Nordic region, this aspiration embraced a new aesthetic characterised by clean lines, a neutral colour palette, and solid materials drawn from nature and the northern climate. Above all, it prioritised functionality and longevity as the basis for good design.
ARKET is based in Stockholm, Sweden, with its head office and design studio located on the island of Södermalm. The brand currently operates 43 stores across 19 countries, including locations in Europe, China, and South Korea.
About Barbour
Originally established by John Barbour in 1894 in South Shields in the North East of England to provide outerwear to fishermen, sailors and mariners to protect them from the worst of the British weather, today Barbour offers a complete wardrobe of clothes, accessories and footwear for men, women and children. Shirts, knitwear, trousers, footwear and accessories are now just as much in demand as Barbour’s iconic outerwear.
Forever synonymous with the British countryside, Barbour’s collections now span from the best practical country clothing to fashion-forward lifestyle collections. To this day Barbour’s ranges continue to be inspired by the company’s archives which date back to 1910 – each season classic designs are re-interpreted into modern, contemporary silhouettes.
A family-owned 5th generation brand established over 130 years ago, Barbour is a global success story sold in over 55 countries worldwide including Germany, Italy, Spain, France, the US and Japan. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their jackets. Wax for Life includes Re-waxing and Repairs first introduced in 1921 and Re-Loved, an upcycling circularity initiative taking jackets that owners no longer have a need for, cleaning re-waxing and repairing them, thus extending the life of the jackets. In May 2024, Dame Margaret Barbour as the Grantee was granted a Royal Warrant of Appointment to HM The King as manufacturers of outerwear, clothing, footwear and accessories.
