São Paulo, 23 August – The energy was electric as customers lined up to celebrate H&M’s arrival in Brazil, marked by the simultaneous opening of its first store at Shopping Iguatemi in São Paulo and the launch of its e-commerce platform, hm.com.br. This marks the first time the company has introduced both physical and digital presence in a new market simultaneously.
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H&M debuts in Brazil with store and online
Launching our first store and online on the same day is a historic moment for H&M, and I’m so excited we have finally arrived. Bringing H&M to Brazil is more than a launch — it’s about building a lasting connection with a country that inspires us. We’re here to celebrate creativity and self-expression, offering fashion and quality at the best price in a sustainable way to our customers in Brazil.
Daniel Erver, CEO, H&M Group
The enthusiasm and warm welcome we’ve received from Brazilian customers has been truly inspiring. We are thrilled to finally bring the H&M experience to São Paulo and look forward to connecting with our customers across the country.
Joaquim Pereira, Country Manager, H&M Brazil
Opening the doors of our Iguatemi store today was a dream come true. Seeing the excitement on our customers’ faces was unforgettable.
Renata Grima, Store Manager, H&M Iguatemi
The launch was celebrated with a ribbon-cutting ceremony attended by Karl-Johan Persson, Chairman of H&M, alongside Erver, Pereira, Grima, and the local H&M team.
With this launch in Brazil, H&M has stores in 79 markets and online sales in 61 markets.
