H&M HOME Concept Store
The lush interior and lifestyle destination in central London offers a whole new level of inspiration. For the opening, H&M HOME has collaborated with the renowned auction house Christie’s, showcasing how to mix vintage treasures with the brand’s modern design items.
The store spans over 700 square meters and two floors in the impressive 208 Regent Street building and does not only offer the latest collections from H&M HOME but also unique collaborations and an ever-changing event area — all with up-to-date attention on the overall customer experience. The collaboration with Christie’s enables everyone visiting the store to fall in love with covetable vintage pieces from their auctions and to bid online on the items they crave — showcasing the beauty of mixing historical works of art with modern design and inspiring to more sustainable and eclectic home décor.
And since we all need to eat, the Regent Street store also hosts the café concept It’s Pleat — the second in the UK — with a sumptuous range of healthy-ish treats, delicious food and great coffee in their stylish signature-style setting. The menu is, as always, closely aligned with the seasons and the fridges filled to the brim with all-day dished made from organic and locally-sourced produce.
And last but not least — in the store, customers will also be able to pick up delightful flowers from florist Bunches, personalise items with the in-store monogramming service, and enjoy home-delivery as well as the opportunity to place orders online while in the store, with worldwide delivery.
So, whether you are planning a visit to the Big Smoke or if you are already there, don’t forget to pop by and have a look for yourself!
