Press release

H&M GROUP SALES DEVELOPMENT IN AUGUST

In the month of August 2007, sales in local currencies including VAT increased by 11 per cent compared to August previous year.

Sales increase per month in per cent excluding currency rate changes:

2003/04 2004/05 2005/06 2006/07

December 11 13 14(4) 16(5)
January 14 5 15(5) 16(5)
February 13 6 11(2) 15(5)
March 7 20 0(-8) 29(17)
April 13 15 9(1) 21(8)
May 7 18 13(5) 10(-2)
June 15 18 9(1) 17(5)
July 14 12 11(2) 14(2)
August 15 17 15(5) 11(-1)
September 10 7 9(0)
October 9 10 12(3)
November 24 11 11(2)

Whole year 12 13 11(2)

The figure in parenthesis represents the sales development in comparable stores. A store is comparable if it has been open and has had an unchanged sales area for at least a financial year. H&M’s financial year extends from 1 December to 30 November.

The number of stores amounted to 1,432 on 31 August 2007 versus 1,264 on 31 August 2006.

Sales development in the month of September will be published on 15 October 2007 at 8.00 CET.

Rolf Eriksen, Managing Director