Film star glamour lingerie at H&M
Hollywood stars of the 1930s have been the inspiration behind this year’s Christmas lingerie collection. The collection includes of a number of sets that can be mixed and matched to your own personal style. Fabrics are both exclusive and functional, featuring glitter and gloss, details and decoration. This is lingerie that celebrates femininity in both a frivolous and playful way.
The collection includes balconette bras, push-ups and soft halters made from lace, chiffon or satin. There are also snug-fitting vests and teddies that pay tribute to film star nostalgia with frills around the bust and hems. Matching briefs come as low-rise boxers or tangas, decorated with frills or ties at the sides.
Colours are black, gold, rich or bright red and cerise with details such as hearts, beads, sequins, gold threads and satin or velvet ribbons.
The hottest underwear this season:
Lingerie facts
Bra, an abbreviation of ‘brassiere’ – the story of which began in 1886 in the form of a ‘breast supporter’ made from wire netting.
In 1920 a variant at the top of a corset was made with wire under the bust. The first properly functioning model was sewn in 1913 from a cut up handkerchief and some silk ribbon. After that came another variant made from a breast wrap refashioned into two breast cups separated by elastic followed by a further refinement with the addition of a dart under the bust and elastic shoulder straps that crossed at the back. In 1938 two wires were inserted under the cups. In 1941 the first connected, underwired bra was presented in the film ‘The outlaw’ where the bust queen, Jane Russell, wore it. The flat-breasted fashion of the1960s required a totally different type of bra and the moulded ‘no-bra’ bras were introduced. In 1981 the first push-up bra was launched with small uplifting cushions inset.
A Teddy is actually a combination of briefs and a camisole that are sewn together this ensemble made its debut in 1916. In today’s lingerie vocabulary it is also called the baby doll.
Briefs were called ‘feminalia’ in Ancient Rome (300 AD). Despite their name it was nevertheless mainly men who wore pants. Women first wore briefs for practical and hygienic reasons at the beginning of the 1800s. They were a type of ‘pantaloon’ with two loose legs that tied in a wraparound fashion with a waistband. In the mid nineteenth century the crutch was sewn up with briefs becoming wide, puffed trousers called ‘Bloomers’. In the 1920s came the short-legged so-called knickers. The 1960s saw the introduction of tanga briefs as swimwear at Copacabaña, but their breakthrough in Europe as G-strings didn’t happen until the 1990s.
Source: Modeboken (The Book of Fashion) Prisma, and Tidens under, BH:ns historia (Underwear Through the Ages, the History of the Bra), Sellin, by Lotta Lewenhaupt.
For further information, please contact:
Anna Bergare, press responsible.
Phone +46 8 796 5956.
E-mail anna.bergare@hm.com.