Fashion Media Update January 2014

Go Gold: an exclusive capsule collection inspired by the Swedish Olympic outfits

To celebrate the collection designed by H&M in collaboration with the Swedish Winter Olympic team for Sochi 2014, H&M Sport has created a special capsule collection inspired by the Swedish Olympic outfits. The collection is made up of functional sports garments and casual items that are perfect for layering. Selected pieces from the collection have also been tested by the Swedish Olympic team.

Functionality is a priority, and is evident in highly packable, lightweight down jackets, breathable running jackets, and fast-drying base layers. The collection also includes a women’s reversible down jacket with a rounded silhouette and a sporty down-filled update of the classic pilot jacket for men. There are also accessories such as sneakers, backpacks and sunglasses.

“Go Gold is the chance for our customers to get the Olympian look, inspired by the outfits created by H&M in collaboration with the Swedish Olympic team. The pieces are not just functional, they’re fashionable too – the perfect collection for winter sports,” says Ann-Sofie Johansson, Creative Head of Design.

“The athletes of the Swedish Olympic Team are really excited about the H&M outfits for Sochi 2014 – both for their functionality and their style. It’s great to share the Olympic look with fans through the Go Gold collection at H&M Sport, and it was fun to contribute with our input during the design process,” says Swedish swimmer and Olympic medalist Therese Alshammar.

Beckham debuts Bodywear collection for boys

This February, David Beckham has developed a cool yet comfortable Bodywear collection for boys. Stripes are key for the debut collection, just as with David’s men’s range this spring, which will be revealed later this January. Wide stripes appear on long sleeve Henleys, while smaller stripes are on vests, long-johns and trunks. Pieces such as the grey jersey pyjama shorts show the heritage athletic influence, which comes from David’s own love of vintage sportswear.

New tennis collection inspired by Tomas Berdych’s clothing for the Australian Open

H&M Sport has created a new tennis collection to coincide with the Australian Open, and inspired by the pieces to be worn on-court by H&M Sport’s ambassador, Tomas Berdych. The pieces were created with input from Tomas, one of the world’s top tennis players, so functionality and performance are at the heart of the design. Color-blocked and striped shirts have a retro seaside feel, and are perfect for the beginning of the Australian summer, combining piqué with a mesh back section for optimum ventilation. Tennis shorts are made of light, fast-drying fabric, with specially developed, mesh-lined pockets for easier storage of tennis balls. The shorts are breathable and light enough for fast moves on the court. The collection will be available in H&M stores worldwide, as well as online, from the beginning of January.

Get a first taste of spring with sporty and feminine Conscious essentials

Sporty romanticism is the inspiration for a collection of must-have Conscious clothing, made from more sustainable materials and taking inspiration from the movement and shapes of modern dance. Here are the details for each piece in the collection, available in-store and online from mid-February:

BRA TOP: A sporty, versatile gray top made from 100% Monocel®, a new bamboo fiber that feels just like cotton. It’s being used in Conscious for the first time.

DROP-SHOULDER SWEATER: Pale pink with a chic silhouette, in recycled polyester and Lycra®.

SWING SKIRT: Ankle-length and full of volume, in recycled polyester and Lycra®.

DEEP V T-SHIRT: 100% organic-cotton top in a gray mélange – the perfect layering piece.

TERRY CLOTH ATHLETIC PANTS: Made from organic cotton terrycloth. An essential for the streets, either dressed up with heels or worn with athletic shoes.

KNITTED TOP: A short-sleeved knit top in wool and Tencel® that’s lower at the back

PEPLUM TOP: A sweet top with T-shirt sleeves and peplum, white stretch fabric made in recycled polyester.

DRAWSTRING PANTS: Wide-leg pants for a fluid silhouette, in black Tencel® jersey.

H&M is back on the catwalk in Paris, with H&M Studio

On February 26th, H&M will return to the Paris catwalk with H&M Studio, the new name for its key, seasonal fashion collections. H&M Studio has its own dedicated design team at H&M, who creates a limited-edition collection including the latest trends and statement pieces of the season. During Paris Fashion Week, the Fall 2014 H&M Studio collection will be revealed during a fashion show and livestream of the show at hm.com.

“It’s so exciting to show H&M Studio in Paris and to present the season’s key trends and pieces in one collection. H&M Studio is about our love of fashion, at the heart of everything we do.” Ann-Sofie Johansson, H&M’s creative head of design.