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H&M Move unveils elevated skiwear for slopes and après

A bold fusion of mountain-ready performance and sculptural, modern-glam style — made to move from slope to chalet and every après-ski moment in between.

Model leaning on ski poles, wearing a beige studded jacket with faux shearling details, cream earmuffs, and black sunglasses against a mountain backdrop.

This winter, H&M Move unveils its most elevated ski collection yet — a confident blend of high-fashion aesthetics and functional performance, designed to support you however you move. Launching October 30th at hm.com/move and selected stores, with additional styles arriving December 2nd.

With two drops, the collection showcases the full spectrum of modern skiwear — from technical outerwear to show-stopping alpine icons. Drop one includes a workwear-inspired ski set, a quilted jacket with a sculptural collar, bold ski suits, and statement accessories such as embellished goggles and furry ski boot-compatible leg warmers.

Model walking across a snowy slope holding a white snowboard, dressed in a light beige hooded snowsuit with black boots.
Model in a deep aubergine purple belted ski jacket and matching pants, wearing a black helmet and gloves, looking out over snow-covered peaks.

This ski season we set out to create pieces that truly perform while turning heads — bold silhouettes, functional details and premium materials designed for the mountain and the après

Marie Fredros, Head of Design H&M Move

Drop two dials up the style with a metallic-studded ski jacket with carrying straps for hands-free wear, a snug, quilted liner, and a bold ski suit built to perform, and stand out, on and off the slopes.

Watch the film here
Model wearing a belted dark brown ski jacket and matching pants, standing against a snow-covered mountain landscape under soft winter light.
Model skiing downhill in a beige performance outfit on a sunlit slope, with rugged mountain cliffs and a clear blue sky in the background.

A refined take on mountain color

The season’s palette captures the essence of alpine elegance: deep aubergine purple, rich coffee bean brown, pale burgundy, and creamy neutrals that are easy to mix and match.

Co-created with ski design experts

H&M Move has once again partnered with the renowned design studio Grand Studio. Now in their fourth collaboration, the partnership continues to push the boundaries of progressive, technical, and fashion-led skiwear.

Performance meets fashion credibility

Ski jackets and pants feature built-in RECCO® reflectors for on-mountain safety and are crafted from H&M Move’s advanced StormMove™, ThermoMove™, and Fleece SoftMove™ materials — built to perform in real mountain conditions.

Men and Mini-Me kids

The men’s line includes ski jackets, pants, layers, and accessories, while the kids’ range offers Mini-Me versions with full mountain-ready functionality in sizes 134–170.

Model standing on a snowy mountain holding white skis and poles, wearing a fitted white ski suit with a black belt and fluffy boots, surrounded by alpine peaks.

H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear — accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

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