We are a global family of brands and businesses. We make it possible for customers around the world to express themselves through fashion and design in a sustainable way.
H&M Group at a glance¹
markets with online sales in 58 markets
billion SEK in net sales in 2022, +12% vs. 2021
recycled or sustainably sourced materials² in our commercial goods in 2022
Our brands and business ventures
H&M Group is a global fashion and design company, with over 4,000 stores in more than 70 markets and online sales in 60 markets.
All our brands and business ventures share the same passion for making great and more sustainable fashion and design available to everyone. Each brand has its own unique identity, and together they complement each other and strengthen H&M Group – all to offer our customers unbeatable value and to enable a more circular lifestyle.
This is our way
We are committed to meeting all external regulations where we do business and to doing the right thing. Acting consistently and with a strong ethical compass is vital if H&M Group is to continue being a trusted company and partner, a company that is valued by customers, respected by society, and for which we are all proud to work.
The “Our way” document sums up H&M Group’s culture, values, policies and guidelines. It defines who we are, what we do and how we do it.
From a single store in 1947 we became a family of brands, offering fashion and design to customers worldwide.
Living our values
At H&M Group, we are guided by shared values. They are part of who we are, what we stand for and how we act.
Our sustainability strategy
H&M Group’s vision for sustainability is to lead the change towards a circular fashion industry with net-zero climate impact, while being a fair and equal company. We work according to our sustainability strategy produced jointly with external and internal experts. Our sustainability work spans the entire value chain, focusing both on our own operations and, together with other stakeholders, the industry in general.
The H&M Foundation is a long-term commitment from the Stefan Persson family, the founders and main owners of the H&M Group.
As a philanthropic foundation, they find, fund and facilitate disruptive innovations, initiatives and research with the vision to enable an inclusive and planet positive textile industry.