Helena Helmersson, born in 1973, started at H&M in 1997 as an economist at H&M’s buying department and thereafter held various roles within Buying and Production. Helena was sustainability manager for five years and after that production manager based in Hong Kong. For just over a year she has been COO (Chief Operating Officer) with responsibility for expansion, logistics, production, IT, Advanced analytics and AI and Insights and Analytics.
The CEO is appointed by the board of directors and is responsible for the daily management of the company as directed by the board.
This means that the CEO must focus in particular on recruitment of senior executives, buying and logistics matters, pricing strategy, sales and profitability, marketing, sustainability, expansion, development of the store network and of online and catalogue sales, and IT development.
The CEO reports to the board on the H&M group's development and produces decision bases for investments, expansion, etc. The role of CEO includes contact with the financial market, the media and the authorities.