H&M Foundation

The H&M Foundation is a non-profit global foundation, privately funded by the Stefan Persson family, founders and main owners of H&M Group. Its vision is to improve lives by creating a better tomorrow, and to contribute to reaching the UN Sustainable Development Goals for 2030.

The H&M Foundation is an independent legal entity with no direct links to H&M Group, working beyond the company sphere. It has its own team, strategy and board.

Their long-term vision is to contribute to reaching the UN Sustainable Development Goals for 2030. This resonates with the H&M Foundation’s focus areas: Education, Water, Equality and Planet. In addition to this, they can also provide emergency relief.

The H&M Foundation wants to enable real impact through partnerships with ambitious goals, and be a catalyst for positive change for people and communities.


Through partnerships with organisations around the world, the H&M Foundation operates on a global scale for systemic change with transformative programs, and in country specific projects to directly address human needs.

The strategy is based on three guiding principles:

  • INNOVATION – we approach challenges in new ways.
  • INVOLVEMENT – we involve and engage people in making a difference.
  • IMPACT – we seek to achieve real change.

Since 2013, the Stefan Persson family has donated 1.5 billion Swedish krona ($200 million) to the H&M Foundation.

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