We are focusing on omni-channel growth — increasingly integrating our digital and physical channels so they interact and strengthen each other, building a seamless, holistic customer journey.
Our brands and ventures work together to meet our customers’ changing needs.
We want to provide a seamless and inspiring experience anytime and anywhere.
Number of stores per region (28 February 2026)
- The Nordics
- Western Europe
- Eastern Europe
- Southern Europe
- North & South America
- Asia, Oceania & Africa
Number of stores and markets per brand (28 February 2026)
| Brand | Stores | Store Markets | Online Markets |
| H&M | 3,616 | 81 | 62 |
| COS | 247 | 49 | 38 |
| Monki | 0 | 0 | 29 |
| Weekday | 43 | 14 | 29 |
| & Other Stories | 66 | 24 | 32 |
| ARKET | 54 | 22 | 31 |
| H&M HOME* | 24 | 12 | 45 |
| Sellpy | 0 | 0 | 24 |
* Concept stores. H&M HOME is also available through shop-in-shop in 471 H&M stores.
COS, Monki, Weekday, & Other Stories and ARKET offer global selling which enables customers in around 70 additional markets to shop online. The exact number of markets per brand that have this service varies.
For more information about sales per region visit our Annual and sustanability report and our latest financial quarterly report.
RELATED