Case study
Background
As part of our commitment to reducing our climate impact, we aim to power all our own operations using renewable electricity by 2030 and to source at least 50% of this energy through power purchase agreements (PPAs) for new renewable electricity generation. This way we increase renewable electricity supply to grids in markets where we operate.
Details
In 2022/3 we entered into four PPAs in Sweden:
- In 2022, we signed an agreement with Alight and Neoen for a solar park at Hultsfred airport in the south of Sweden. Rows of low-carbon photovoltaic panels will cover the unused land surrounding the runways. With a capacity of 100MWp, it will be the largest solar park in Sweden to date (October 2024).
- In 2023, we signed an additional agreement with Alight for three smaller solar parks in Sweden in Blekinge, Södermanland and Halland, with a total capacity of 23 MW.
Outcomes
All four parks will become operational in 2025 and are expected to provide H&M Group with 124 GWh of renewable electricity per year from 2026. This is equivalent to the annual electricity consumption of 24,800 homes (based on 5,000 kWh per household).
About our PPAs
By signing PPAs, we are agreeing to purchase renewable electricity generated by solar parks or windfarms that are yet to be built. The developers get a guaranteed income, more renewable energy is generated and we get one step closer to our renewable electricity goals. Our PPAs are funded through our green investments.
Our stories
H&M Move teams up with Zlatan Ibrahimović to get the world moving
It is with great excitement that H&M Move is welcoming Zlatan Ibrahimović to their team. The well-known Swedish football player will join the brand in their mission to get the whole world and everybody moving through democratising sport. Zlatan will start his long-term commitment as global Brand Mover for H&M Move with a campaign in spring 2023.
Zlatan is the ultimate multimover
Zlatan Ibrahimović is one of the greatest strikers of all time and has played in the world’s biggest leagues. More than twenty years into his football career, Zlatan still plays up front for AC Milan and is Sweden’s all-time leading goal-scorer. He is also a father, a hiker, speaks five languages and has a passion for taekwondo. Zlatan is the ultimate multimover.
I often felt like I was judged or excluded from moving growing up. Boys and girls growing up like I did should be able to wear what the professional athletes wear. That is what H&M Move stands for. I strongly believe in the brand mission of giving everybody the chance to move. Because moving has changed my life 100%.”
/ Zlatan Ibrahimović Professional Footballer and Multimover
A film with Jane Fonda
To welcome Zlatan to the H&M Move team, Mover Jane Fonda offered him some priceless one-to-one keep-fit coaching. The film finds the Academy Award-winning actor, activist and fitness icon in instructor mode, encouraging Zlatan through some of her legendary moves. But how will Zlatan take her instructions?
In keeping with H&M Move and Zlatan’s mission to get the whole world and everybody moving, earlier this month the brand welcomed Diana Amini as Head of the H&M Move Community Program. She brings with her extensive experience from the non-profit sector, including 7 years as Global Manager of the H&M Foundation. Diana will build a global initiative that works closely with communities facing some of the largest obstacles to opportunities to move. She will work with a team of experts and thought leaders – including our global Brand Movers – who will each bring invaluable expertise from their fields.
Removing barriers to sport is very much at the heart of H&M Move’s purpose. I’m beyond excited to join a dynamic global team and work together on new and exciting ways to drive positive change. Our first move will be to focus on children facing barriers to participation. We will gradually extend our work to get everybody moving.”
/ Zlatan Ibrahimović Professional Footballer and Multimover