Press release

A natural and rosy look at H&M for autumn

A romantic makeup with natural rosy cheeks, shimmering eyelids and pale lips is this season’s makeup look at H&M. This makeup trend accentuates the season’s romantic trend at H&M.

– This autumn the makeup should be natural, as if you’re not wearing any makeup at all and have that rosy look from being outdoors in the autumn wind, says H&M’s head of design Margareta van den Bosch.

Eye shadows comes in six nuances; dusty grey, turquoise, charcoal, gold, powder pink and dark purple. Pale pink powder and pink blusher comes in a beautiful make up kit, perfect for your handbag. Also, there are two shimmering powder eye shadows in pink champagne and pale gold and lip gloss in two different pink tones.

H&M produces its own makeup- and skincare products; by H&M. The product line has been created for style-conscious women and men, and includes a wide assortment of cosmetic products in carefully co-ordinated colours that are updated seasonally. The collection also includes body care products and accessories such as brushes, makeup bags and toilet bags.

Press pictures can be downloaded from www.hm.com.

For more information please contact:
H&M’s press service, e-mail:
mediarelations@hm.com,
telephone: +46 8 796 53 00.