H&M Move X Laureus Sport for Good: Nadia Nadim and Lisa Zimouche inspire youth in Paris

This new two-year collaboration, supporting Laureus Sport for Good City Paris, is part of the H&M Move Together programme and was celebrated with an inspiring day at the Parisian football court Le Five 18. H&M Brand Mover and AC Milan football player Nadia Nadim and Laureus Ambassador and freestyle football sensation Lisa Zimouche played alongside youth from two beneficiary grass root organisations, Paris Basket 18 and Fútbol Más France.

Nadia Nadim and Lisa Zimouche, both exemplary role models, shared their skills and motivational stories. They openly answered questions from the participants, but the day included far more than just talking; they took action, engaged in games, taught tricks, and created a memorable day together with the organisations.

Laureus’ Sport for Good City Paris initiative unites social change programmes working in the 18^th and 19^th arrondissements of the city to use sport to make a positive impact on young people’s lives and their community. Since 2020, Sport for Good City Paris has focused on promoting gender equity, improving social inclusion, supporting education and access to employment for over 6000 young people.

What a day to spend in Paris! Seeing these kids light up on the pitch, knowing they have a community that supports them, is what it’s all about. Collective energy at its best.

Nadia Nadim, Football player and H&M Move Brand Mover

Football has given me so much, and being a Laureus Ambassador is such a special way for me to give back. Seeing the young people here in Paris moving, having fun and believing in themselves was amazing. It was a wonderful reminder that through the power of sport, we can change lives for the better.

Lisa Zimouche, Laureus Ambassador and Freestyle Footballer

For more information about the H&M Move Together program in France, please contact: Clothilde Mbock Mbock: +33 6 11 09 92 67 clothilde.mbockmbock@hm.com

For more information about Laureus Sport for Good, please contact: Laureus Public Relations Team: publicrelations@laureus.com

About:

Move Together is H&M Move’s community program where young people are supported to enjoy all the benefits of moving together – physical as well as mental and social. However you move. The program currently supports Special Olympics, Women Win, Laureus Sport for Good in Italy and France, and Sport without Borders in Sweden.

H&M Move is an activewear brand. We celebrate movement and invite the world to move. We make stylish and functional activewear accessible to everybody, in a more sustainable way.

Laureus is a global movement that uses the power of sport to transform the lives of children and young people. In 2000, Laureus’ founding patron Nelson Mandela said ‘sport has the power to change the world’, and these words have become the philosophy of Laureus and the driving force behind its work. Since 2000, Laureus Sport for Good has used the power of sport to change the lives of over six and a half million young people, and currently supports more than 260 programmes in over 45 countries, with each programme using sport to help young people overcome violence, discrimination and inequality. For more information, visit laureus.com

H&M Move Brand Mover Nadia Nadim is not only a football star but also a dedicated advocate for women’s empowerment. Her journey from Afghan refugee to professional athlete and medical doctor embodies the spirit of perseverance and the positive impact sports can have on life.

Laureus Ambassador Lisa Zimouche, a former world freestyle football champion, has captivated millions with her incredible skills and creative flair. In her role as a Laureus Ambassador, she uses her platform to inspire young people, especially girls, to pursue their passions and break through societal limitations.

Paris Basket 18 a standout organisation in the city, supports over 3,500 young girls not only to excel in basketball but also to thrive academically and personally through educational support and public speaking workshops.

Fútbol Más France offers multi-sport sessions and cultural activities that promote inclusion for underrepresented youth, refugees, and migrants, benefiting 567 children aged 6 to 17 in 2023 alone.

Instagram: @Nadi9Nadim @lisa.zimouche @parisbasket18 @futbolmasfr @laureussport @hm_move

#HMmove #MoveTogetherHoweverYouMove #SportForGood