‘Stella McCartney for H&M’ features designer’s signature style staples
Stella McCartney’s one-off autumn collection for H&M is a combination of her signature style of sharp tailoring, irreverence and cool femininity. Tailored classics are updated with modern and romantic details. Feminine evening wear pieces are embellished with diamante details and ribbons. Basics like denim and knitwear play on contrasting silhouettes of oversize and narrow. All items work separately and are perfect to mix and match.
‘Fit and details are really important to me when I’m working on a design. I prefer to work with items that work together or independently. My one off collection for H&M is pretty much like the pieces I do for my own signature collection. It is built around separates. Styling is the key. No matter how personal the design is, what really counts are the way you put things together and how you express your own personality’, says Stella McCartney.
For an effortlessly stylish daywear look there are drainpipe fine wool trousers with ankle zips in black or Glen check. They can be worn with a funnel neck slouchy oversized zip up wool sweater or a men’s style oversized fine cotton shirt with French cuffs. Feminine evening wear includes pieces that can be worn alone or mixed with tailored separates. The classic tailored single button fine wool jacket in black can be worn over a quirky organic cotton t-shirt with print illustrations, or over a silk empire cut diamante embellished blouse in canary yellow or dusk blue. They can be paired with either classic cut cuffed trousers, drainpipe trousers or narrow denim jeans with sharp details and ankle zips. Outerwear includes a nylon relaxed belted trench, a fitted denim jacket, a silk zip up blouson, and a double breasted wool coat with satin details. The perfect party pieces are a washed silk spaghetti strap dress in garnet red or black, a short sleeved wrap dress in dusk blue or tea rose, or a one piece belted silk jumpsuit in black or dusk blue. Other items include a silk camisole and shorts, a bag and scarves.
‘Stella McCartney is the favourite designer of many fashion conscious customers. I think it is because she knows how to make women look feminine, sensual and cool at the same time. In my opinion, she has initiated the new romanticism in fashion today’, says H&M’s head of design Margareta van den Bosch.
The highly anticipated one off Stella McCartney for H&M autumn 2005 collection will hit approximately 400 selected H&M stores in 22 countries worldwide beginning November 10.
Stella McCartney launched her eponymous label in 2001 as a joint venture with Gucci Group. The brand already includes a successful range of women’s ready-to-wear, accessories, fragrance, eyewear as well as an acclaimed performance range with adidas. The Stella McCartney brand is distributed in 43 countries and operates three flagship stores in London, New York and Los Angeles.
Founded in Sweden in 1947, H&M is synonymous around the world with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 45,000 employees and more than 1,100 stores in 22 countries.
For more information please contact:
Annacarin Björne, telephone: + 46 8 796 57 57
E-mail: annacarin.bjorne@hm.com
Liv Asarnoj, telephone: + 46 8 796 53 82
E-mail: liv.asarnoj@hm.com