At H&M Group, we believe it’s senseless that so many clothes and discarded textiles end up in landfill. Recycling is one of many ways fulfil our goals towards a sustainable future. In 2018, we collected 20,649 tonnes of textiles for reuse and recycling through our garment collecting initiative. That’s 16% more than last year and represents the equivalent of 103 million T-shirts.

Recycle old clothes and discarded textiles — instead of turning them into landfill.

Today, we see a fashion industry that weighs heavy on natural resources, and it simply cannot carry on in the same way as before. Plus, far too much textiles end up in trash bins and landfills — we’re talking thousands of tonnes, regularly thrown away with household waste.

But — if we work thoroughly with recycling and reusing, rather than using up even more resources, we’re onto something really good. Because one of many ways to tackle this issue is to change the way we make, use and dispose of clothing. This is one of many reasons you can drop off your old clothes and discarded textiles at many of the H&M Group brands.  


Then What?

Your old clothes are in the garment-collecting box. Now, our business partner I:CO takes over. They collect the boxes, and then sort the contains into three categories:

·      Rewear — clothing that can be worn again will be sold as second-hand clothes.

·      Reuse — old clothes and textiles will be turned into other products, such as cleaning cloths.

·      Recycle — everything else is turned into textile fibres and used for things like insulation.


Long-term Goals

Looking forward, we want to keep investing in new technological solutions to be able to reuse and recycle all textile fibres. Innovation is the key to achieving full circularity. That’s why we are supporting ground-breaking companies such as re:newcell, Worn Again, Ambercycle and Infinited Fiber. The surplus is used for various projects aiming at developing and commercializing more sustainable materials and processes. In addition, for each kilogram of textiles that H&M collects, 0.02 euros will be donated to a local charity organization. For more information, head over to
H&M Foundation has partnered with HKRITA, The Hong Kong Research Institute of Textiles and Apparel, to develop technologies to recycle clothes made from textile blends into new clothes.

“Drop off clothes and textiles from ANY brand, in ANY condition”

Garment Collecting at H&M

H&M was the first brand to launch this initiative at a full scale, with garment-collecting boxes in all stores around the world. The ambition has always been to make it as easy as possible for the customers to give their garments a new life. When you drop off your unwanted textiles in a H&M store (just ask for the garment-collecting box, often located next to the cash desks), you’ll get rewarded with a voucher. 


Monki Wants Your Old Clothes

At Monki, you can drop off your old garments and home textiles (in any condition from any brand) — like old tees or dresses, underwear, old socks, stockings, ripped tights — even old towels and sheets. So, head over to your nearest Monki store, leave your bag of unwanted textiles by the cash desk, and get rewarded with a sweet voucher.

Recycle at & Other Stories

& Other Stories have, since the launch in 2013, established an in-store recycling program for their beauty packaging. For example: drop off an emptied tube of your favourite lip gloss and get 10 % off your next purchase — on not just beauty products, but the whole assortment. And since 2015, the stores in Belgium, Denmark, France, Germany, Italy, Netherlands, Spain, Sweden, United Kingdom and the United States offer in-store textile recycling.

Just bring in your old textiles and wish them good luck in their new life as insulation material, carpet underlay, stuffed toys or shoe insoles, among many things. And yes, you’ll get a voucher at & Other Stories, too.


Recycle old clothes and discarded textiles — instead of throwing them away.
& Other Stories offers recycling of textiles and beauty packaging.

Garments Get New Life at Afound

Afound is all about giving great fashion new life — your unwanted or worn-out garments and shoes included. At Afound, you can bring in garments, home textiles, and even shoes, in any condition from any brand. Just swing by your nearest Afound store and drop off your bygones by the cash desk. In return, you’ll get a voucher to use next time your shopping at Afound. Win-win, right?


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