Animal welfare

Our ambition is to only source animal fibres from farms which have been certified, as set out in our Animal Welfare Policy.   

None of our beauty products are tested on animals and we have strict requirements in place for materials of animal origin, such as wool, leather or down. We say a big no to fur, and for many years we have banned the use of exotic skin, as well as any material deriving from endangered species. We have not used angora wool since 2013 and since 2020, we only source mohair from farms certified to the Responsible Mohair Standard.  

While cashmere is popular for its soft texture and known as a high-quality material, it comes with both environmental and animal welfare challenges. Therefore, we aim to source all virgin cashmere from farms certified to the Good Cashmere Standard (GCS). In 2024, 100% came from GCS certified farms. 

In line with our ambition to reduce our dependency on virgin resources, we aim to increase our share of recycled animal fibres. We are also exploring alternative materials that can offer the same qualities as those from animals.

We have long-term goals in place for all materials of animal origin: 

• We aim to source all our animal fibres from responsible farms certified to animal welfare standards by 2025 at the latest: 
  • Virgin wool should be sourced from farms certified to the Responsible Wool Standard. 
  • Virgin cashmere should be sourced from farms certified to the Good Cashmere Standard.  
  • Alpaca wool should be sourced from farms certified to the Responsible Alpaca Standard.  
• All mohair should be sourced from farms certified to the Responsible Mohair Standard.  
• Since 2015, we only source virgin down from farms that are certified according to the Responsible Down Standard. 
• We aim to source only recycled, post-consumer down and feathers by the end of 2025.

To raise the level of animal welfare, we team up with different stakeholders. Through our work with industry experts, we support research, development and implementation of animal welfare standards and transparency for wool, cashmere, leather and down. 

We support organisations such as  Textile Exchange and campaigns like Humane Society International’s Be Cruelty Free, which aim to improve animal welfare and achieve a global ban on animal testing for beauty products. We believe animals have the right to fair treatment and have their basic needs fulfilled.