Biodiversity refers to the incredible and rich variety of all living things on our planet. It is the foundation of ecosystems and essential to all life on Earth. It is critical for sustaining life, providing the essential resources humans need to survive, and supporting natural systems. However, over recent decades, biodiversity on our planet has been increasingly threatened by human activity. Action is needed to reverse this trend.
Biodiversity
Our dependence on biodiversity
Biodiversity supports the ecosystems that H&M Group depends on, such as fertile soil, forests, clean water and pollinators.
Our sourcing of raw materials, such as cotton, and our production activities are dependent on healthy ecosystems, and we acknowledge that these activities can also have an impact on ecosystems. This is why understanding and managing this topic is essential to our long-term success.
Our approach
We recognise that biodiversity loss is a complex, systemic challenge influenced by many factors. The impacts on Earth’s systems, including biosphere integrity, which is the health and diversity of species and ecosystems, and land-system change (how land use affects natural habitats and ecosystem functions) are something that affects us all. Our long-term ambition is to help reduce pressure on biodiversity and ecosystems in areas connected to our value chain, while contributing to broader efforts to protect and restore nature.
To guide our work, we have set science-based targets for our land-related impacts. These include targets for avoiding land conversion, reducing land footprint, and engaging in priority landscapes. In the autumn, we will publish our transition plan, setting out how we are working towards them over time. These targets are reviewed year by year, and our progress is followed up regularly and subject to independent third-party verification. We are committed to adapting our approach over time as scientific understanding, regulatory frameworks and industry practices evolve. By taking action to reduce greenhouse gas emissions, improve water quality and efficiency, uphold chemical management and shift materials, we also help mitigate key pressures on ecosystems, such as climate change, water pollution and soil degradation.
Our ambition is based on the Kunming–Montreal Global Biodiversity Framework (GBF), which is a global agreement adopted on 19 December 2022 at the United Nations conference COP15 of the Convention on Biological Diversity.
All our actions are based on the Avoid, Reduce, Restore, Regenerate, Transform framework (AR3T) developed by the Science Based Targets Network (SBTN), which is a multi stakeholder initiative that develops science-based methods, tools and guidance to help companies set targets for nature, including biodiversity, land and water.
The AR3T framework originates from SBTN’s work to translate planetary boundary science into clear and actionable pathways for companies. Designed as a sequencing tool for effective nature strategies, AR3T helps organisations understand which interventions must come first and how different types of actions complement one another. As a core SBTN-defined structure, it is embedded throughout SBTN’s guidance for corporate nature strategies and target setting.
AR3T represents a hierarchy of action:
- Avoid: focuses on preventing new environmental harm from occurring in the first place. This includes avoiding ecosystem conversion, protecting natural habitats, and preventing additional pollution or intensive resource use.
- Reduce: addresses existing pressures by lowering impacts, resource use and emissions wherever avoidance is no longer possible.
- Restore and Regenerate: covers actions that help ecosystems regain functionality, productivity, and biodiversity. Examples include agricultural practices that support soil health, such as improved land management planning, crop rotation and cover crops.
- Transform: refers to the broader systemic changes needed to create lasting change, such as engagement in policy and regulatory change, collaboration with our suppliers across our value chain, investment in innovation, and piloting new business models with a lower impact on biodiversity, such as resale and rental.
Our nature-related science-based targets
As a participant in the Science Based Targets Network’s Corporate Engagement Programme, we apply the methodology developed by SBTN to guide our nature work. Based on this framework, we established our first long-term biodiversity targets in 2026. The transition plan will set out the broader action pathway, including milestones, assumptions and dependencies; this includes the following land-related targets:
- Avoiding conversion of natural ecosystems (Avoid)
Key actions: Applying material sourcing criteria, traceability work and risk mitigation processes to identify and manage conversion-related risks in selected raw material supply chains. - Reducing the land footprint associated with agricultural materials such as cotton, wool and leather (Reduce)
Key actions: Reviewing material choices, sourcing practices and risk mitigation processes linked to agricultural materials such as cotton, wool and leather, including the use of recycled materials where relevant. - Engaging in initiatives that involve multiple actors within the same sourcing regions (Restore and Regenerate)
Key actions: Financing selected landscape-level initiatives in sourcing regions relevant to our value chain. Through our partnership with WWF (World Wide Fund for Nature), an international organisation dedicated to conserving nature and protecting endangered species and their habitats, SEK 11.5 million has been allocated for 2026–2030 to two WWF-led projects connected to cotton farming in Madhya Pradesh, India, and sheep grazing in the Eastern Cape, South Africa. The transition plan will set out how these initiatives relate to our science-based targets for nature.
In September 2026, H&M Group plans to disclose its transition plan, outlining the actions required to achieve these ambitions.
Financing biodiversity projects
We finance selected projects connected to materials and sourcing regions important to our value chain, such as cotton and wool. Although these projects focus on areas that are relevant to our business, they may not always be directly linked to our own supply chains or sourcing volumes. Instead, they are intended to support our long-term biodiversity work and contribute to progress towards our science-based targets for land.
Supporting cotton farmers in Madhya Pradesh
Through the Rural Prosperity and Landscape Conservation (RPLC) programme, we financially support two landscape areas in Madhya Pradesh. Area 1 covers the Chhindwara and Pandhurna districts. Area 2 spans Dhar, Khargone, Khandwa, Burhanpur, Badwani, Alirajpur, Jhabua and Ratlam districts.
The programme supports smallholder farms to strengthen the use of agricultural practices that help improve soil health, water retention and biodiversity. The project aims to move farmers towards a more diverse supply chain by including more crops and building community resilience through systemic change driven by local ownership and governance.
Sheep farming in South Africa
We financially support a WWF-led project in the Eastern Cape Drakensberg, which is a haven for biodiversity and an important water catchment area. The project aims to encourage local sheep farmers to strengthen their grazing management plans with more guided grazing practices that support soil health, water retention and biodiversity. Read more here.
Cotton farming in a wildlife corridor
WWF is leading a project that we financially support. The project is located in the Chhindwara and Pandhurna districts in Madhya Pradesh and aims to work with smallholder cotton farmers to strengthen farming practices that help improve soil health, water retention and biodiversity. The project also supports livelihoods and protects a corridor for tigers and other wildlife in Satpura Pench, India.
Developing a model for smallholder farming in Madhya Pradesh, India
We are financially co-supporting a project led by the Better Cotton Initiative and WWF India. The project is a multi-stakeholder initiative focused on alternative cotton farming practices located in the Warangal district of Telangana. It aims to develop an agricultural model for smallholder farms that relates to soil health, water retention and biodiversity and that can be replicated. It prioritises easy-to-adopt practices related to soil health, such as using organic compost and biological alternatives to synthetic chemicals to control unwanted fungus.
Forest restoration and rattan production in Indonesia
From 2023 to 2025, H&M Group financially supported a WWF-led project to restore and improve the quality of the existing forest, for example by enhancing species diversity, structure and ecological function, as well as improving rattan farmers’ livelihoods in Central Kalimantan. Rattan is a fast-growing, climbing palm which is commonly used to make furniture, baskets and home décor. Through the project, 160 households worked with a WWF field team to plant more than 50,000 trees across 350 hectares of degraded forest. The trees planted include a mix of endemic trees, fruit trees and rattan species. The fruit trees provide a food and income source for the local villagers, while rattan can be sold for furniture and production of woven products.
Supporting sheep farmers in Argentina
In 2023, we started financially supporting a project led by NATIVA™, a brand by Chargeurs Luxury Fibers that offers fully traceable, certified fibres such as wool, cotton and cashmere, to support sheep farmers in Argentina who must implement soil and land management plans, ensure safe working and living conditions for farmers, and follow strict animal welfare rules. The project has selected the farms and engaged expert organisations, such as the Instituto de Nutrición y Tecnología de los Alimentos at the Universidad de Chile, which is involved in the on-farm implementation and baseline analysis. Measurement of the outcomes of the interventions will begin in 2027.
Biodiversity is a long-term area of work that depends on action across value chains, sourcing regions and wider systems. Our focus is to keep strengthening our approach over time, guided by science-based methods, and informed by improving data and traceability.
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