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Product creation

In a world with finite resources, we need to change the way products are created, made and used.

What is product creation for longevity and recyclability?

Product creation brings together decisions about materials, design and production. These early choices shape how long a product lasts, how it can be cared for, reused or repaired, and whether it can be recycled at the end of its life.

We follow Ellen MacArthur Foundation’s vision for a circular fashion industry and aim to design products to be: 

  • Used more 
  • Made to be made again 
  • Made from safe, recycled or renewable inputs 

For more information about our agenda, see our latest Annual and sustainability report.

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